Privacy policy

This policy explains how Pearson Caravans Ltd (“we”, “us”), which operates Palm Beach Holiday Park and Seashore Holiday Park in Heacham, Norfolk, collects and uses personal information when you visit this website or contact us. We are the data controller for this information.

Information we collect

• When you contact us by phone or email about a holiday home, we keep your name, contact details and what you asked about, so we can answer and arrange viewings.
• Website usage: if you accept analytics cookies, Google Analytics records anonymised information about how the site is used, such as pages visited and the type of device. It does not tell us who you are.
• Technical logs: our web host keeps standard server logs (such as IP address and browser type) for security and to keep the site running.

How and why we use it

We use your details to respond to your enquiry and to help you buy a holiday home (our legitimate interests, or steps before entering a contract with you). We use analytics only with your consent. We do not sell your information or use it for automated decision-making.

Cookies

The website works without any optional cookies. Analytics cookies are only set if you choose “Accept analytics” in the cookie banner, and you can change your choice at any time using the “Cookie settings” link at the bottom of every page.

Who we share it with

We share information only where needed to run our business: our website host, email and IT providers, Google (for analytics, if you consent), and professional advisers. If you buy a holiday home, the details needed for your licence agreement are kept with your owner records. We never share your information for marketing by other companies.

How long we keep it

Enquiry details are kept for up to two years after our last contact, unless you become an owner, when we keep the records needed for your agreement and our legal and accounting obligations. Analytics data is kept for 14 months.

Your rights

You can ask for a copy of the information we hold about you, ask us to correct or delete it, object to or restrict how we use it, or withdraw consent. Contact us at office@palmbeachnorfolk.co.uk or on 01485 570565. You also have the right to complain to the Information Commissioner’s Office (ico.org.uk), though we would appreciate the chance to put things right first.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page.